About
I draw it, design it, code it, and then I test whether it's actually any fun.
Tiki-Island is the studio name; William Gibson is the person behind it. Four disciplines, deliberately kept together.
Most studios pick a lane. I kept four, because in practice they are the same job seen from different angles — you are always deciding what something means, then making it legible at a glance.
An illustration has to read at thumbnail size. A logo has to survive being embroidered, etched, and shrunk to a favicon. A web page has to stay fast on a phone with two bars. A game system has to be understood by a player who has never read the manual. Same discipline, different medium.
Practically, that means you can hire me for one piece or the whole chain. If you need a mark, I'll draw you a mark. If you need the mark, the site it lives on, and the art inside the product, that is a better use of me — nothing gets translated twice.
Right now most of my own time goes into Ironsound, a simulation/strategy game I'm designing and building in-house.
Work with me
Taking on new design, illustration, and build work. Tell me the shape of the project and I'll tell you if I'm the right fit.
Get in touchHow I work
Four things I hold to
One head, one hand
Most projects lose their edge in the gap between the person who designed it and the person who built it. Here there is no gap — the same person draws it, styles it, and ships it.
Craft over templates
Nothing here comes out of a page builder or a stock pack. Every mark is drawn, every layout is decided, every component is written.
Built to be handed over
Files are organised, code is documented, brand rules are written down. When the project ends you own something maintainable, not a black box.
Systems thinking
Game design teaches you that every rule interacts with every other rule. That habit shows up in brand systems and codebases too.
The short version
Where things stand
Now
Ironsound
Designing and building a simulation/strategy game across 62 islands — systems, economy, art direction, and UI.
Ongoing
Client design & build
Identity work, illustration, and web development for clients who want the whole thing handled in one place.
Foundation
Tiki-Island founded
Started as a way to keep four disciplines under one name instead of splitting them across four freelance profiles.
Let's talk about your project
No forms to fill out for an hour. Just tell me what you need.
Start a project